rdcl* — ELEMENTI: Make Brands, Together.

In our manifesto for mindful brand management, we write, “Brands are living beings with meaning and purpose, feelings and a sense of responsibility. Brands are not something you can hide behind to make money with mischief. Brands give the people who work for them security, and the environment the security of not causing any harm.”

Based on this attitude, we develop brands “from the inside out”. To do this, we answer essential questions in the brand workshop about the what, why and how, the purpose, the benefits, the values. And because brands simply wouldn’t exist without customers, we don’t just focus on the self-image, but just as intensively on the target groups: their needs/motives, their social context, their location in the LimbiCube^© and more. Our methods: design thinking, neuromarketing, the golden circle, ego development, experience, experience, experience.

We are constantly developing our brand workshop to meet the current challenges of our brave new world. Keywords: VUCA, digitalization, agilization, new work, new power… you name it.

Internal communication is still one of the most important and at the same time most underestimated tools of holistic corporate communication. Motivate your employees through transparency, dialogue and efficiency. Make your company more liveable and lovable through your own open and value-oriented corporate culture. Create loyalty through identification. We support you strategically, in terms of content and creatively, taking into account the brand workshop and positioning.

If you are undergoing a transformation, you know that change communication must be more than just a nice story that tries to motivate employees to (in the worst case) perform better. On the one hand, we have to answer the question of why in every change process there are only a few managers and employees who are keen on transformation and put a lot of energy into it, and many who see the change as an imposition, no matter how much they should recognize that this change is really important. So it’s not just about the relevance of the “change story” for people, but also about the ability to turn a need into a desire and a plan.

In the past, it was difficult to find good employees – today it is often difficult to find employees at all. Become relevant for the best. Based on the brand workshop and the positioning, we develop an attractive employer brand* with a future for your company.

Successful recruiting is an effective part of employer branding* and thus of your brand strategy. Consequently, we support you in planning, creating and implementing campaigns, depending on the challenge, right up to the application process. Incidentally, we are convinced that brands that have undergone a solid brand workshop with us need to invest little to no energy in employer branding.

Based on brand workshops and positioning, we support you in all communication disciplines of marketing with concepts, creation and realization – both classic and digital – depending on your strategy and goals. Our awards come from these disciplines, of which we are of course very proud.