rdcl* — ELEMENTI: Make Brands, Together.
In order to make the development of corporate brands more effective, we have entered into an important with the German communication agency rdcl*. Thus, we invite our clients to book their preparation workshop in order to optimize their brand strategy together, starting from the initial idea and taking into account the most specific needs. Together we help them to position themselves holistically. We help them to see the big picture in order to really grow their business in the long term.
*r[a]d[i]c[a]l: responsible, dedicated, clear, loving. Header quote: Sherlock Holmes, Arthur Conan Doyle (from the rdcl documents)
Brands that see the whole thing.
The times when companies could simply put their products on the shelves and live happily ever after in a closed cosmos with themselves and their customers are long gone. Today, brands have to get involved in the world’s daily business. Their philosophy, their attitude, must be clear. Likewise, they can (or even must) have an opinion about the world and its events, and they can do so as transparently as possible, because the days of exclusivity and secrecy are also finally coming to an end.
“Our awards come from these disciplines, and we are naturally very proud of them. Together with ELEMENTI, we are now taking the next step and supporting you in all communication disciplines of marketing with conception, creation and implementation – both classic and digital – depending on your strategy and objectives.”
CHRISTIAN FRICK, CEO RDCL®BRANDS
Brand development as an inspiring act of concentration, passion and clarity.
The rdcl* Manifest on Mindful Brand Management says: “Brands are living beings with meaning and purpose, feelings and a sense of responsibility. Brands are not something you can hide behind to make money with mischief. Brands give the people who work for them security, and the environment the security of not causing any harm. Brand development is an inspiring act of concentration, passion and clarity.” That is why we build a brand from the very inside to the very outside.
Authentic, Responsible, Holistic Brands.
The aim of rdcl is to help to create companies – brands that treat their customers, employees and products with respect and in a meaningful way. Companies that are fit for the new requirements and rules of the new world of work: agility, new work, sustainability. What is new about rdcl is its radical way of thinking based on five values.
Responsibility
Empathy
Communication
Profitability
Innovation
The four pillars of mindful brand management .
01. Brand
Development and Brand Communication
In our manifesto for mindful brand management, we write, “Brands are living beings with meaning and purpose, feelings and a sense of responsibility. Brands are not something you can hide behind to make money with mischief. Brands give the people who work for them security, and the environment the security of not causing any harm.”
Based on this attitude, we develop brands “from the inside out”. To do this, we answer essential questions in the brand workshop about the what, why and how, the purpose, the benefits, the values. And because brands simply wouldn’t exist without customers, we don’t just focus on the self-image, but just as intensively on the target groups: their needs/motives, their social context, their location in the LimbiCube© and more. Our methods: design thinking, neuromarketing, the golden circle, ego development, experience, experience, experience.
We are constantly developing our brand workshop to meet the current challenges of our brave new world. Keywords: VUCA, digitalization, agilization, new work, new power… you name it.
02. Employees Today
Internal Communication
Internal communication is still one of the most important and at the same time most underestimated tools of holistic corporate communication. Motivate your employees through transparency, dialogue and efficiency. Make your company more liveable and lovable through your own open and value-oriented corporate culture. Create loyalty through identification. We support you strategically, in terms of content and creatively, taking into account the brand workshop and positioning.
If you are undergoing a transformation, you know that change communication must be more than just a nice story that tries to motivate employees to (in the worst case) perform better. On the one hand, we have to answer the question of why in every change process there are only a few managers and employees who are keen on transformation and put a lot of energy into it, and many who see the change as an imposition, no matter how much they should recognize that this change is really important. So it’s not just about the relevance of the “change story” for people, but also about the ability to turn a need into a desire and a plan.
03. Employees Tomorrow
Recruiting, Employer Brand
In the past, it was difficult to find good employees – today it is often difficult to find employees at all. Become relevant for the best. Based on the brand workshop and the positioning, we develop an attractive employer brand* with a future for your company.
Successful recruiting is an effective part of employer branding* and thus of your brand strategy. Consequently, we support you in planning, creating and implementing campaigns, depending on the challenge, right up to the application process. Incidentally, we are convinced that brands that have undergone a solid brand workshop with us need to invest little to no energy in employer branding.
04. Marketing Communication
Campaign, Presence
Based on brand workshops and positioning, we support you in all communication disciplines of marketing with concepts, creation and realization – both classic and digital – depending on your strategy and goals. Our awards come from these disciplines, of which we are of course very proud.
Photography: Antonella Iovino
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