There is a deep divide between impossible and impossible to imagine.*
rdcl* — ELEMENTI: Make Brands, Together.
In order to make the development of corporate brands more effective, we have entered into an important collaboration between our service and the German communication agency rdcl*. We invite our clients to book their preparatory workshop, optimizing together that strategy which, starting from the initial idea and taking into account the most specific needs, will help them really grow their business.
*r[a]d[i]c[a]l: responsible, dedicated, clear, loving. Header quote: Sherlock Holmes, Arthur Conan Doyle (from the rdcl documents)
Brands that see the whole thing.
The times when companies could simply put their products on the shelves and live happily ever after in a closed cosmos with themselves and their customers are long gone. Today, brands have to get involved in the world’s daily business. Their philosophy, their attitude, must be clear. They can (or even must) have an opinion about the world and its events, and they can do so as transparently as possible, because the days of exclusivity and secrecy are also finally coming to an end. That is why we have recognized the need for brands to position themselves holistically. Seeing the whole, the big picture.
“With rdcl®brands, we are countering the current marketing greenwashing trend with a radical concept. We have developed it for companies, both established and start-ups, who are serious about it.”
CHRISTIAN FRICK, CEO RDCL®BRANDS
Authentic, Responsible, Holistic Brands.
The aim of rdcl is to help to create companies – brands that treat their customers, employees and products with respect and in a meaningful way. Companies that are fit for the new requirements and rules of the new world of work: agility, new work, sustainability. What is new about rdcl is its radical way of thinking based on five values.
Responsibility
Empathy
Economic efficiency
Sustainability
Communication
A manifesto for mindful brand management .
01. Brands
Brands Are Living Beings
Brands are living beings with a sense of purpose, with feelings and a sense of responsibility. Brands are not something you can hide behind to make money from mischief. Brands give the people who work for them security – and the environment the security of not causing harm.
02. Brand Development
Brand Development
Brand development is an inspiring act of focus, passion and clarity. That is why we build a brand from the inside out. We start with the why, the reason for existence. Everything else is built on this: the purpose, the mission, and also the vision and, last but not least, the assumption of responsibility.
03. Seven Generations
Seven Generations
We want companies to have the courage to plan for the next seven generations.
04. In the Future
In the Future
We are in favour of the terms brand and company meaning the same thing in the future. This means that when we say brand development, we are talking about corporate development or organisational development.
Photography: Antonella Iovino
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