01. What Is Your DNA?
Our ultimate goal is to help your company survive in markets that have gone digital. So before we start designing your corporate communications, we look for the right language to use. This is crucial, and we base it on what we like to call the “DNA” of your brand.*
We believe that, surprisingly, all companies in the world can be divided into three different archetypes, which we call: Mothers, Engineers or Visionaries. As a first step, we bring together members from different areas of your company to understand what is (really) yours.
*Inspired by Andy Cunningham
Start by asking yourself the right questions.
Measure 1
Measure 2
Measure 3
Measure 4
03. Measuring Your Business Portfolio.
Are you aware of the fact that not all your products or services have the same importance for your company? We first analyze the status quo and then bring together those responsible. Together we decide which parts of your portfolio are promising and which you should better neglect.*
We also help you identify exactly where your company is positioned compared to others sharing the same markets. According to the golden rule: differentiate or fail.
*Based on the Kano model by Prof. Noriaki Kano