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	<title>Design Archive | Elementi</title>
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	<title>Design Archive | Elementi</title>
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		<title>The Passion of Being a Typeface Designer</title>
		<link>https://www.elementi-design.com/the-passion-of-being-a-typeface-designer/</link>
					<comments>https://www.elementi-design.com/the-passion-of-being-a-typeface-designer/#comments</comments>
		
		<dc:creator><![CDATA[Stefan Seifert]]></dc:creator>
		<pubDate>Mon, 24 Feb 2020 15:09:28 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Typo Arts]]></category>
		<category><![CDATA[Personal]]></category>
		<guid isPermaLink="false">https://www.elementi-design.com/?p=8617</guid>

					<description><![CDATA[<p>In the early beginnings of the art of printing with movable letters around 1500 the figure of the creator of a typeface and the one of the printer is identical. Meaning, that before starting to print a book and thus doing some kind of graphic design or layout work he had to produce a typeface on his own. The very first one who did this (speaking always of Roman typefaces, the ones we are used to read in Western hemisphere) was a frenchman called Nicolas Jenson.</p>
<p>Der Beitrag <a href="https://www.elementi-design.com/the-passion-of-being-a-typeface-designer/">The Passion of Being a Typeface Designer</a> erschien zuerst auf <a href="https://www.elementi-design.com">Elementi</a>.</p>
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										<content:encoded><![CDATA[<div id="flag" class="az-main-section-content az-module az-padding-top-75 az-padding-bottom-15 az-section-default az-section-with-equal no-animate-content hidden-sm hidden-xs az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default az-equal"><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="1500" data-offset-down="85" data-offset-up="none" class="single-clms col-md-6 az-main-col-content az-module az-col-pos-middle az-v-space-clm animate-content az-module-default"><div class="az-col az-clm-padding-0 az-clm-force-height" ><div class="az-col-cont"></div></div></div><div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1500" data-animation-delay="900" data-offset-down="85" data-offset-up="none" class="single-clms col-md-6 col-lg-pull-0 az-main-col-content az-module az-v-space-clm animate-content az-module-default"><div class="az-col az-clm-padding-0 az-clm-force-height" ><div class="az-col-cont">
<div data-font-min="11" data-font-max="11" data-font-buffer="50" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="1500" data-offset-down="85" data-offset-up="none" class="az-content-element-wrapper az-text-block dida-photos photo-note az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 animate-content" style="font-weight: 300; line-height: 175%; color: #556270; font-family:Poppins;">
    <p style="text-align: left;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><em>Urbino</em> Typeface on <a href="https://www.stefanseifert.com/urbino-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a> (detail)</p>

</div></div></div></div></div></div></div><div id="intro" class="az-main-section-content az-module az-padding-top-75 az-padding-bottom-75 az-section-full-screen az-section-with-equal no-animate-content az-module-default"><div class="container-fluid"><div class="row row-parent az-gutter-default az-equal"><div data-animation-type="ani-in" data-animation-in="fadeInUpBig" data-animation-out="none" data-animation-speed="default" data-animation-delay="900" data-offset-down="85" data-offset-up="none" class="multi-clms col-md-5 col-lg-6 az-main-col-content az-module az-col-pos-middle az-v-space-clm animate-content az-module-default"><div class="az-col az-clm-padding-0 az-clm-force-height" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 30vw;"></div>
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    <img decoding="async" class="small-res"   src="https://www.elementi-design.com/wp-content/uploads/2020/02/w-givenchy-urbino.png" alt="Givenchy in Urbino Typeface"/>
    <img decoding="async" class="medium-res"  src="https://www.elementi-design.com/wp-content/uploads/2020/02/w-givenchy-urbino-medium-res.png" alt="Givenchy in Urbino Typeface"/>
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</div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 50vw;"></div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 1.5vw;"></div></div></div></div><div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1500" data-animation-delay="600" data-offset-down="85" data-offset-up="none" class="single-clms col-md-7 col-lg-5 col-lg-pull-0 az-main-col-content az-module az-col-pos-middle animate-content az-module-default"><div class="az-col az-clm-padding-0 az-clm-force-height" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 15px;"></div>
<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-photos photo-note az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 no-animate-content hidden-lg hidden-md" style="font-weight: 300; line-height: 175%; color: #556270; font-family:Poppins;">
    <p style="text-align: right;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i>Urbino Typeface on <a href="https://www.stefanseifert.com/urbino-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a> (detail)</p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md hidden-xs" style="height: 6vw;"></div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md hidden-sm" style="height: 70px;"></div>
<div data-font-min="35" data-font-max="54" data-font-buffer="15" data-animation-type="ani-in" data-animation-in="fadeInRight" data-animation-out="none" data-animation-speed="default" data-animation-delay="900" data-offset-down="85" data-offset-up="none" class="az-content-element-wrapper az-text-block indent-right text-shadow-neg js-margin az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 animate-content" style="font-weight: 100; line-height: 140%; color: #000000; font-family:Playfair Display;">
    <h1 style="text-align: right;">The Passion of Being <br class="flex-break-2" />a <em>Typeface Designer</em>.</h1>

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</div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 4.5vw;"></div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 9vh;"></div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 15px;"></div><div class="row row-inner az-padding-top-0 az-padding-bottom-0 az-gutter-default no-animate-content hidden-sm hidden-xs"><div class="single-clms col-md-7 col-lg-push-5 col-md-push-4 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont">
<div data-font-min="14" data-font-max="18" data-font-buffer="90" data-animation-type="ani-in" data-animation-in="fadeInLeft" data-animation-out="none" data-animation-speed="default" data-animation-delay="900" data-offset-down="85" data-offset-up="none" class="az-content-element-wrapper az-text-block text-shadow az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 animate-content" style="font-weight: 300; letter-spacing: 0.5px; line-height: 157%; color: rgba(255,255,255,0.75); font-family:Playfair Display;">
    <p style="text-align: left;"><em>Graphic design &amp; typeface design – two Métiers closely linked and inspiring each other. <br class="flex-break" />A (not so) personal story.</em></p>

</div></div></div></div></div>
<div data-font-min="16" data-font-max="16" data-font-buffer="50" class="az-content-element-wrapper az-text-block az-font-custom az-font-size-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 no-animate-content hidden-lg hidden-md" style="font-weight: 300; letter-spacing: 0.5px; line-height: 160%; font-family:Playfair Display;">
    <p style="text-align: left;"><em>Graphic design &amp; typeface design – two Métiers closely linked and inspiring each other. A (not so) personal story.</em></p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 2px;"></div></div></div></div></div></div><a href="#history" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #000000"></i></a></div><div class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-0 az-section-default no-animate-content az-module-default"><div class="container"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 30px;"></div><div class="az-content-element-wrapper az-empty-divider hidden-md hidden-sm hidden-xs" style="height: 45px;"></div></div></div></div></div></div></div><div id="history" class="az-main-section-content az-module medium-padding az-padding-top-125 az-padding-bottom-125 az-section-default az-section-with-equal no-animate-content az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default az-equal"><div class="multi-clms col-md-1 hidden-md hidden-sm hidden-xs az-main-col-content az-module az-col-pos-bottom az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont"></div></div></div><div class="multi-clms col-md-6 col-lg-5 no-mobile-top az-main-col-content az-module az-col-pos-top no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5 style="text-align: left;">A LITTLE BIT OF HISTORY.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-font-custom az-font-color-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="color: #556270;">
    <p style="text-align: right;">In the early beginnings of the art of printing with movable letters around 1500 the figure of the creator of a typeface and the one of the printer is identical. Meaning, that before starting to print a book and thus doing some kind of graphic design or layout work he had to produce a typeface on his own. The very first one who did this (speaking always of Roman typefaces, the ones we are used to read in Western hemisphere) was a frenchman called Nicolas Jenson.</p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 52px;"></div><div class="az-content-element-wrapper az-empty-divider hidden-md hidden-sm hidden-xs" style="height: 26px;"></div></div></div></div><div class="multi-clms col-md-6 col-lg-5 az-main-col-content az-module az-col-pos-bottom no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-md hidden-sm hidden-xs" style="height: 26px;"></div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 52px;"></div>
<div class="az-content-element-wrapper az-text-block az-font-custom az-font-color-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="color: #556270;">
    <p style="text-align: left;">By the way, it may sound curious, but typefaces of today haven’t moved so far away from what we see in his books. However, to open a discussion here of what oncoming generations did to replicate his mother version of a Roman typeface and how the story continued would by far go beyond the intention of this post. Let’s just state: yes, this early printer and hence kind of a “layouter” and therefor forefather of graphic design’s chief domain, was a type designer. Not only, he was one of the greatest.</p>

</div></div></div></div><div class="multi-clms col-md-1 hidden-md hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div></div></div><a href="#fashion-typeface-creations" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #000000"></i></a></div><div class="az-main-section-content az-module neg-margin az-padding-top-0 az-padding-bottom-0 az-section-default az-section-divider no-animate-content az-module-default"><div class="container-fluid"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-md hidden-sm hidden-xs" style="height: 31px;"></div>
<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-photos photo-note az-font-custom az-font-size-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 no-animate-content hidden-sm hidden-xs" style="font-weight: 300; line-height: 100%; font-family:Poppins;">
    <p style="text-align: left;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i>Fashion Typeface Creations by Stefan Seifert</p>

</div>
<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-photos photo-note az-font-custom az-font-size-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 no-animate-content hidden-lg hidden-md" style="font-weight: 300; line-height: 100%; font-family:Poppins;">
    <p style="text-align: right;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i>Fashion Typeface Creations by Stefan Seifert</p>

</div></div></div></div></div></div></div><div id="fashion-typeface-creations" class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-0 az-section-default az-section-divider no-animate-content az-module-bg-color">
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            <div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w7 az-grid-metro-h5" data-referance-name="sauvage-reflection"><a href="https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[gallery_9073]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2-60x60.png'" data-title="Sauvage Reflection Lettering"><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2-4380x3300.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-dark-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3000" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/reflection-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
				</div></div><div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w5 az-grid-metro-h5" data-referance-name="memoir-cartier"><a href="https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[gallery_9073]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8-60x60.png'" data-title="Cartier in Memoir Typeface" data-caption=""><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8-2880x2880.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-light-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3300" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/memoir-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
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<div class="az-content-element-wrapper az-media-gallery-wrapper az-margin-top-0 az-margin-bottom-0 hidden-lg hidden-sm">
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            <div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w4 az-grid-metro-h4" data-referance-name="miss-dior"><a href="https://www.elementi-design.com/wp-content/uploads/2020/03/Miss-Dior-quadr.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/03/Miss-Dior-quadr-60x60.png'" data-title="Miss Dior Reflection Typeface" data-caption=""><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/03/Miss-Dior-quadr-5500x5500.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-light-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3000" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/#dior-typefaces-1" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
				</div></div><div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w4 az-grid-metro-h4" data-referance-name="sauvage-reflection"><a href="https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2-60x60.png'" data-title="Sauvage Reflection Lettering"><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2-4380x3300.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-dark-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3300" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/reflection-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
				</div></div><div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w4 az-grid-metro-h4" data-referance-name="memoir-cartier"><a href="https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8-60x60.png'" data-title="Cartier in Memoir Typeface" data-caption=""><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8-2880x2880.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-light-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3600" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/memoir-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
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<div class="az-content-element-wrapper az-media-gallery-wrapper az-margin-top-0 az-margin-bottom-0 hidden-lg hidden-md hidden-xs">
    <div class="az-module-wrapper az-isotope-wrapper az-gutter-0">
        <div id="media-07e70b4" class="az-media-gallery az-module-container az-isotope-container az-isotope-metro" data-animation-fx="yes" data-animation-in="fadeInUp" data-animation-speed="default" data-animation-delay="300" data-offset-down="85">
            
            <div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w4 az-grid-metro-h4" data-referance-name="sauvage-reflection"><a href="https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2-60x60.png'" data-title="Sauvage Reflection Lettering"><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/03/Sauvage-2-4380x3300.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-dark-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3000" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/reflection-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
				</div></div><div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w4 az-grid-metro-h8" data-referance-name="supremextra-3"><a href="https://www.elementi-design.com/wp-content/uploads/2020/02/supremextra-3.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/02/supremextra-3-60x60.png'" data-title="Supremextra Number 3" data-caption=""><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/02/supremextra-3-2400x1560.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-light-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3300" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/supremextra-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
				</div></div><div class="az-media-gallery-item az-grid-item animate-grid-content az-hover-fx-wrapper az-hover-fx-zoom-in az-grid-metro-w4 az-grid-metro-h4" data-referance-name="memoir-cartier"><a href="https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8.png" class="az-ilightbox" data-skin="dark" data-overlay="0.94" data-direction="horizontal" data-mwheel="true" data-arrows="true" data-thumbs="false" data-social="true" data-azlbox="ilightbox[]" data-options="thumbnail: 'https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8-60x60.png'" data-title="Cartier in Memoir Typeface" data-caption=""><span class="az-hover-fx-overlay-bg az-dark-type"><i class="az-icon az-icon-plus2"></i></span><div class="metro-bg-imge az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/02/memoir-cartier-8-2880x2880.png);"></div></a><div class="gallery-dida az-font-custom az-font-color-custom animate-content fadeIn" data-skin-item="item-light-type" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="1000" data-animation-delay="3600" data-offset-down="85" data-offset-up="none" style="font-weight: 300; line-height: 175%; font-family: Poppins; font-size: 11px;">
					<p><i class="az-icon az-icon-link" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><span class="large-didascalia">More on: </span><a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/memoir-typeface/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>
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</div></div></div></div></div></div></div></div></div></div><a href="#graphic-design" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #ffffff"></i></a></div><div id="graphic-design" class="az-main-section-content az-module az-padding-top-120 az-padding-bottom-85 az-section-default az-section-with-equal no-animate-content az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default az-equal"><div class="multi-clms col-md-1 hidden-sm hidden-xs pad-right-0 az-main-col-content az-module az-col-pos-bottom align-right no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont"></div></div></div><div class="multi-clms col-md-4 col-lg-3 mobile-column-pad az-main-col-content az-module az-col-pos-middle no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 19px;"></div>
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            <svg role="img" aria-labelledby="YSL in “Inspiration” Typeface Initials | “Inspiration” Typeface is an artistic typeface research for Yves Saint Laurent brand." viewBox="0 0 980 1630">
  <title>YSL in “Inspiration” Typeface Initials</title>
  <desc>“Inspiration” Typeface is an artistic typeface research for Yves Saint Laurent brand.</desc>
<path d="M974.8 1629.3v-19.9H697.5c-78.2 6.5-201.8 13.4-281.7 19.9H974.8zM974.8 1609.1v-327.5h-7.3L974.8 1609.1zM0 0v5.3l130.1-5.3C130.1 0 24.3 0 0 0L0 0zM281.7 1429.1c-98.1-29.6-154.4-111.5-159.3-221.3l-20.3-32.8c-2 10.5-3.2 23.9-3.2 33.2 0 129.7 79 199.4 182.4 223.3 22.3 5.3 52.3 10.1 82.7 10.1 19.5 0 45.4-1.6 65.3-4.9l-40.9 166.6v25.9h27.2l43.4-198.2c175.1-37.3 239.1-177.5 239.1-293 0-119.6-57.6-186.4-125.2-237.1l62.8-299.5H627v26.8l-64 265.5C490 837.4 423.5 813 351.4 753.9c-21.1-17.4-45.4-44.2-58.4-81.5l135.8-257.4c27.2-8.9 55.9-15.8 89.2-15.8 141.5 0 192.5 99.7 195 191.3l16.2 20.7c2-3.6 2.4-13.8 2.4-17.4 0-126.9-88-195.8-216.4-195.8 -28.8 0-57.1 4.1-84.3 13L644.8 0h-23.9L429.6 411.4c-86.3 28.8-146.3 101.7-146.3 210.8 0 8.1 1.2 26.3 6.1 47.8l-37.7 64.9 -73.8-554.1c0 0-31.6-127.7-47.8-180.8L232.2 755.1l-53.1 250.9v21.5h21.1l64.9-300.3 25.5-51.1c2.8 13.4 6.5 26.3 10.5 36.1 16.6 39.3 38.9 67.7 86.3 100.9 31.6 23.1 61.2 40.9 87.1 56.3l4.5 2.8c26.8 16.6 54.7 35.3 76.6 52.3L429.2 1435.6C411.4 1438 341.3 1446.9 281.7 1429.1L281.7 1429.1zM670.8 1158.4c0 124-83.1 231.8-211.6 270.3L565.8 933.4C629.8 987.3 670.8 1052.6 670.8 1158.4L670.8 1158.4zM285.3 615.3c0-88.8 55.1-165.4 142.3-200.2L291 666.7C287 649.3 285.3 632.3 285.3 615.3z" fill="#9B9B9A"/></svg>

<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-inline dida-photos photo-note az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="font-weight: 300; line-height: 100%; color: rgb(85, 98, 112); font-family: Poppins; font-size: 11px; bottom: 24px;">
    <p style="text-align: right;"><i class="glyphicon glyphicon-font" style="top: 1px; font-size: 13px; position: relative;"></i><a class="az-no-preload az-disable-smooth-scroll" style="display: inline-block; margin-left: 5px; padding-bottom: 4px;" href="http://www.stefanseifert.com/#inspiration-brand-1" target="_blank" rel="noopener noreferrer"><em>YSL</em>&nbsp;Lettering</a></p>

</div>
        </div>
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</div></div></div></div><div class="multi-clms col-md-7 col-lg-6 az-main-col-content az-module az-col-pos-middle az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="row row-inner az-padding-top-0 az-padding-bottom-0 az-gutter-default no-animate-content"><div class="single-clms col-md-10 az-main-col-content az-module no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-shift-layer az-no-shift-x" style="margin-left: 4.166vw; "><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5 style="text-align: center;">THE SPLIT OFF OF GRAPHIC DESIGN.</h5>

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<div class="az-content-element-wrapper az-text-block az-font-custom az-font-color-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="color: #556270;">
    <p style="text-align: center;">Certainly, to skip the gap between an incunabula book and the outcome of modern graphic design would be worth a Kubrick like film cut between the ape throwing the bone and the resulting spaceships. Since, as often in history what caused the two crafts to separate from each other was the growing complexity of needs in both of them. On the one hand the demand for a production of typefaces on a vaster scale and on the other the more and more differentiating tasks a visual designer has to deal with.</p>

</div></div></div></div></div><div class="multi-clms col-md-2 hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div></div><div class="row row-inner az-padding-top-0 az-padding-bottom-0 az-gutter-default no-animate-content"><div class="multi-clms col-md-2 hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div><div class="single-clms col-md-10 col-lg-push-1 az-main-col-content az-module no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-font-custom az-font-color-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="color: #556270;">
    <p style="text-align: center;">Yet, something of this early heritage has remained in the DNA of graphic designers up till today. As we saw David Carson experimenting with melting font families. Time before magazine artists as Alexey Brodovitch invented new typefaces for fashion graphic design. In short, most of my designer colleagues in one way or another have that great respect for the creators of typefaces and more than one of them had felt the appeal of crossing the threshold to this fascinating industry.</p>

</div></div></div></div></div></div></div></div></div></div><a href="#the-heritage" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #000000"></i></a></div><div id="the-heritage" class="az-main-section-content az-module overflow-visible az-padding-top-0 az-padding-bottom-0 az-section-default no-animate-content az-module-default"><div class="container-fluid"><div class="row row-parent az-gutter-0"><div class="multi-clms col-md-1 hidden-md hidden-sm hidden-xs az-main-col-content az-module az-col-pos-bottom no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div><div class="multi-clms col-md-4 col-lg-3 flex-side-pad az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-20" ><div class="az-shift-layer az-no-shift-y" style="margin-top: 8.333vw; "><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5 style="text-align: left;">THE HERITAGE.</h5>

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    <p style="text-align: right;">In my case this was the creation of typefaces that were either re-interpretations of classic characters or the invention of new letter forms that could fit the style of a fashion griffe or be suited for perfume design. In my youth I redrew by hand elegant Caslons or Garamonds, mostly a beautiful italic version which was named <em>Amsterdam</em>. I learned about the generous spacing that those ancient characters had and what gives their letters air to breathe. It was extremely exciting.</p>

</div></div></div></div></div><div class="multi-clms col-md-8 col-lg-7 col-sm-12 col-xs-12 flex-shift az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-shift-layer az-no-shift-x" style="margin-left: 5vw; "><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 60px;"></div>
<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-photos photo-note neg-margin az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 no-animate-content" style="font-weight: 300; line-height: 100%; color: #556270; font-family:Poppins;">
    <p style="text-align: right;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><em>Girl</em> Typeface from <a class="az-disable-smooth-scroll" href="https://www.stefanseifert.com/#girl-typeface" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>

</div>
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        <ul class="slides">
        <li id="" class="slide az-imagesLoadedBg " data-skin-slide="slide-dark-type" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/02/Bulgari-Girl-typeface-1.png);">
        </li>
        <li id="" class="slide az-imagesLoadedBg black-bg" data-skin-slide="slide-dark-type" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2020/03/Bulgari-detail.svg);">
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        </ul>
    </div>
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<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5 style="text-align: left;">TYPEFACES. A PRECIOUS RAW MATERIAL.</h5>

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<div class="az-content-element-wrapper az-text-block az-font-custom az-font-color-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="color: #556270;">
    <p style="text-align: right;">Just as a side note it may be mentioned here that during my university years we went through the painful switch of two typeface production or better pre-printing generations. The first one a well grown and optimized photo typesetting technology with in our hands a vast library of excellent drawn typefaces. The latter digital desktop revolution with a huge potential on the horizon but at that time still very limited in the choice of good fonts ready to use.</p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 52px;"></div><div class="az-content-element-wrapper az-empty-divider hidden-md hidden-sm hidden-xs" style="height: 26px;"></div></div></div></div><div class="single-clms col-md-6 col-lg-5 col-lg-pull-5 col-md-pull-6 az-main-col-content az-module az-col-pos-bottom no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-md hidden-sm hidden-xs" style="height: 26px;"></div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 52px;"></div>
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    <p style="text-align: left;">Such an experience may lead us to dedicate more attention to the precious curves of which consists a beautiful typeface and which makes it differ from a <em>blunt</em> one. As often happens when it comes to beauty it depends on subtle details, slight irregularities and the instinct of a designer. And perhaps here the circle to graphic design closes. As letters can teach us important lessons about proportion, rhythm, harmony and, last but not least, a certain meticulousness.</p>

</div></div></div></div><div class="multi-clms col-md-1 hidden-md hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div></div></div><a href="#girlish-typeface" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #000000"></i></a></div><div id="girlish-typeface" class="az-main-section-content az-module less-height az-padding-top-75 az-padding-bottom-75 az-section-full-screen az-section-divider az-section-with-equal no-animate-content az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default az-equal"><div class="single-clms col-md-12 az-main-col-content az-module az-col-pos-middle az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider" style="height: 14px;"></div><div class="az-content-element-wrapper az-empty-divider resp-height-spacer" style="height: 12.7vh;"></div>
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            <svg role="img" aria-labelledby="Lagerfeld Lettering with “Girlish” Typeface | “Girlish” Typeface is an experimental minimalistic Sans Serif typeface research for Karl Lagerfeld brand." viewBox="0 580 2628 512">
  <title>Lagerfeld Lettering with “Girlish” Typeface</title>
  <desc>“Girlish” Typeface is an experimental minimalistic Sans Serif typeface research for Karl Lagerfeld brand.</desc>
<path d="M233.4 916.5H298.1v5.4h-70.4V659.3h5.8V916.5z"/><path d="M580.1 830.6v5.4h-83.6c-22.3 0-40.3 17.9-40.3 40.3s17.9 40.3 40.3 40.3h85V813c0-34.2-27.8-61.9-61.9-61.9s-61.9 27.8-61.9 62h-5.8c0-37.2 30.5-67.7 67.7-67.7 37.2 0 67.7 30.5 67.7 67.7V922h-90.7c-25.4 0-45.7-20.3-45.7-45.7 0-25.4 20.3-45.7 45.7-45.7H580.1z"/><path d="M806.4 916.5h66.3v5.4h-66.3c-25.4 0-45.7-20.3-45.7-45.7v-77.2c0-25.4 20.3-45.7 45.7-45.7h73.5v186.2c0 37.2-30.5 67.7-67.7 67.7 -37.2 0-67.7-30.5-67.7-67.7h5.8c0 34.2 27.8 62 61.9 62 34.2 0 61.9-27.8 61.9-62V758.8h-67.7c-22.3 0-40.3 17.9-40.3 40.3v77.2C766.1 898.6 784 916.5 806.4 916.5z"/><path d="M1165.2 813.3c0-34.2-27.8-62.3-61.9-62.3s-61.9 27.8-61.9 62v49.4c0 34.2 27.8 62 61.9 62s61.9-27.8 61.9-61.9h5.8c0 37.2-30.5 67.7-67.7 67.7 -37.2 0-67.7-30.5-67.7-67.7v-49.4c0-37.2 30.5-67.7 67.7-67.7 37.2 0 67.7 30.8 67.7 68v14.6h-128.3v-5.4h122.5V813.3z"/><path d="M1394.3 751c-34.2 0-61.9 27.8-61.9 62V922h-5.8V813c0-37.2 30.5-67.7 67.7-67.7V751z"/><path d="M1555.8 922h-5.8V718.5c0-25.4 20.3-45.7 45.7-45.7h53.1v5.4h-52.8c-22.3 0-40.3 17.9-40.3 40.3V922zM1557.1 753.4h67.4v5.4h-67.4V753.4z"/><path d="M1897.6 813.3c0-34.2-27.8-62.3-61.9-62.3 -34.2 0-61.9 27.8-61.9 62v49.4c0 34.2 27.8 62 61.9 62 34.2 0 61.9-27.8 61.9-61.9h5.8c0 37.2-30.5 67.7-67.7 67.7 -37.2 0-67.7-30.5-67.7-67.7v-49.4c0-37.2 30.5-67.7 67.7-67.7 37.2 0 67.7 30.8 67.7 68v14.6h-128.3v-5.4h122.5V813.3z"/><path d="M2064.8 916.5h64.7v5.4h-70.4V659.3h5.8V916.5z"/><path d="M2396.1 922h-81.9c-25.4 0-45.7-20.3-45.7-45.7v-77.2c0-25.4 20.3-45.7 45.7-45.7h74.8v5.4h-74.8c-22.3 0-40.3 17.9-40.3 40.3v77.2c0 22.3 17.9 40.3 40.3 40.3h76.2v-257.3h5.8V922z"/></svg>
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<div data-font-min="11" data-font-max="11" data-font-buffer="50" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-text-block dida-photos photo-note side-padding az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 animate-content hidden-sm hidden-xs" style="font-weight: 300; line-height: 100%; color: #556270; font-family:Poppins;">
    <p style="text-align: right;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><em>Girlish</em> Typeface on <a href="https://www.stefanseifert.com/fendi-experience/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>

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<div data-font-min="11" data-font-max="11" data-font-buffer="50" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-text-block dida-photos photo-note side-padding az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 animate-content hidden-lg hidden-md" style="font-weight: 300; line-height: 100%; color: #556270; font-family:Poppins;">
    <p style="text-align: center;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><em>Girlish</em> Typeface on <a href="https://www.stefanseifert.com/fendi-experience/" target="_blank" rel="noopener noreferrer">www.stefanseifert.com</a></p>

</div></div></div></div></div></div><a href="#marc-lagrange-ravish" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #000000"></i></a></div><div id="marc-lagrange-ravish" data-parallax-scroll="true" data-parallax-speed="4" data-parallax-freeze="" class="az-main-section-content az-module dark-detect az-padding-top-0 az-padding-bottom-0 az-section-default az-section-with-equal az-parallax-fx no-animate-content az-module-bg-image">
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<div data-font-min="11" data-font-max="11" data-font-buffer="50" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-text-block dida-photos photo-note side-padding az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 animate-content hidden-xs" style="font-weight: 300; line-height: 100%; color: #ffffff; font-family:Poppins;">
    <p style="text-align: left;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><a class="az-no-preload az-disable-smooth-scroll" href="https://www.stefanseifert.com/frames-une-femme-marc-lagrange-inspiration/" target="_blank" rel="noopener noreferrer"><em>Ravish</em></a> Typeface for Marc Lagrange</p>

</div></div></div></div></div></div><a href="#typeface-designer-eye" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #ffffff"></i></a></div><div class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-0 az-section-default no-animate-content az-module-default"><div class="container"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider" style="height: 30px;"></div>
<div data-font-min="11" data-font-max="11" data-font-buffer="50" data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-text-block dida-photos photo-note az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 animate-content hidden-lg hidden-md hidden-sm" style="font-weight: 300; line-height: 100%; color: #556270; font-family:Poppins;">
    <p style="text-align: right;"><i class="glyphicon glyphicon-font" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i><a class="az-no-preload az-disable-smooth-scroll" href="http://www.stefanseifert.com/frames-une-femme-marc-lagrange-inspiration/" target="_blank" rel="noopener noreferrer"><em>Ravish</em></a> Typeface for Marc Lagrange</p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-md hidden-xs" style="height: 13px;"></div><div class="az-content-element-wrapper az-empty-divider hidden-md" style="height: 32px;"></div></div></div></div></div></div></div><div id="typeface-designer-eye" class="az-main-section-content az-module medium-padding az-padding-top-125 az-padding-bottom-125 az-section-default az-section-with-equal no-animate-content az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default az-equal"><div class="multi-clms col-md-1 hidden-md hidden-sm hidden-xs az-main-col-content az-module az-col-pos-bottom az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont"></div></div></div><div class="multi-clms col-md-6 col-lg-5 no-mobile-top az-main-col-content az-module az-col-pos-top no-animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5 style="text-align: left;">THE EYE OF THE TYPEFACE DESIGNER.</h5>

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    <p style="text-align: right;">In the late nineties when I was introduced to Condé Nast’s (Italy) Franca Sozzani and her provocative art director <a style="color: #28282e;" href="http://www.stefanseifert.com/luca-typeface/" target="_blank" rel="noopener">Luca Stoppini</a> I started to experiment with letter forms and to transform their shapes into a more personal means of expression (of whose results you can see some on this page). But like a pianist who studied classical music and ended up feeling at ease with jazz, I never lost touch with the classical forms canons with which everything began.</p>

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    <p style="text-align: left;">After all, even if I am doing marketing communication design for a living the fascination of getting to the heart of Roman alphabet never left me. And quite often when my clients ask me what it is what adds this special touch to our results in print and web design I keep my mouth shut. But I could also start a discussion saying something like: “Have you noticed the wonderful little curve that that ‘a’ makes at the bottom of its belly?…”</p>

</div></div></div></div><div class="multi-clms col-md-1 hidden-md hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div></div></div></div><div class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-75 az-section-default no-animate-content az-module-default"><div class="container"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 15px;"></div>
	<div data-opened="false" class="az-content-element-wrapper az-accordion-wrapper az-margin-top-0 az-margin-bottom-0 no-animate-content accordion">
	    <div class="section-tab" data-title=spacing><h5 class="section-title"><i class="az-icon az-icon-eye"></i>Spacing</h5><div class="content">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p>One of the crucial and most experience based challenges while designing a typeface is finding the right spaces for each single letter. It is a game of give and take between singular forms that have to be united in a continuous flow without interruptions or excessive narrowing. It trains the designer’s feeling for rhythm and teaches him about the importance of blank space.</p>

</div></div></div> <div class="section-tab" data-title=rhythm><h5 class="section-title"><i class="az-icon az-icon-eye"></i>Rhythm</h5><div class="content">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p>Spaces are the backbone of a character’s rhythm. But it’s deeply linked to the rhythm between forms within the letters themselves. Only if a typeface has the correct rhythm within its single parts it may catenate in a perfect line. And even between those lines vertical rhythm of its single parts grants the success of keeping them together to create a harmonious surface. A type designer which has undergone such a training is highly doted to work with text in general. He is able to connect parameters as a text block&#8217;s width with its lines’ length, font weight and font size to determine the success of a page.</p>

</div></div></div> <div class="section-tab" data-title=weight><h5 class="section-title"><i class="az-icon az-icon-eye"></i>Weight</h5><div class="content">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p>Such rhythm gives him insights which weight or “color” a text needs to adapt to not irritate the eye in sizes too small or too big. As he knows about the needs bigger typefaces have to get thinner in color and narrower in line contrast to keep elegance. As well as he is trained enough to know that smaller typeface sizes need more weight to not shimmer before the eye or get unreadable.</p>

</div></div></div> <div class="section-tab" data-title=alignment><h5 class="section-title"><i class="az-icon az-icon-eye"></i>Alignment</h5><div class="content">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p>Alignment of a typeface means to be aware of the fact that round forms have to grow more below or above an imaginary line that horizontal forms more clearly determine. As a round form looses blackness and in an optical illusions seems to be higher or lower relative to a straight line when looked upon with an eye “out of focus” while slightly closed. A typeface designer painfully learns about these optical effects and automatically will be able to use it more generally in any type of graphic composition.</p>

</div></div></div> <div class="section-tab" data-title=combining><h5 class="section-title"><i class="az-icon az-icon-eye"></i>Combining</h5><div class="content">
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    <p>A typeface designer knows about history. He has to. So with time passing he learns about similarities that letter forms have even skipping between historical periods. He is trained to recognize subtle familiarities between a 1930 newspaper typeface and a classicism style as in french Didot. In most cases a typeface designer will develop an exceptional, yet unconscious feeling which letter forms may match each other in the combination of fonts.</p>

</div></div></div> <div class="section-tab" data-title=taste><h5 class="section-title"><i class="az-icon az-icon-eye"></i>Taste</h5><div class="content">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p>Last but not least, each undertaking in art that needs to be based on a wide spread historical knowledge likewise an excellent piano player, will develop a certain “taste” which comes from years of experience and respect towards what others did before him. It is mostly accompanied by something that we even might call <em>humility</em>. If a designer succeeds to not succumb such experiences while keeping alive his very own personal spirit then such taste may lead him to greater results in general.</p>

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	</div><div class="az-content-element-wrapper az-empty-divider" style="height: 17px;"></div></div></div></div></div></div></div><div id="portrait" class="az-main-section-content az-module dark-detect az-padding-top-0 az-padding-bottom-0 az-section-default az-section-with-equal no-animate-content az-module-bg-color">
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<div class="az-img-wrapper full-responsive no-img-shape"><img fetchpriority="high" decoding="async" class="az-img full-img-responsive" src="https://www.elementi-design.com/wp-content/uploads/2020/02/stefan-seifert-1700.jpg" srcset="https://www.elementi-design.com/wp-content/uploads/2020/02/stefan-seifert-1700-480x720.jpg 480w, https://www.elementi-design.com/wp-content/uploads/2020/02/stefan-seifert-1700-960x1441.jpg 960w, https://www.elementi-design.com/wp-content/uploads/2020/02/stefan-seifert-1700.jpg 1280w" sizes="(min-width: 320px) 100vw, 100vw" width="1700" height="2551" alt="Stefan Seifert · Typeface Designer" />
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<div data-font-min="10" data-font-max="10" data-font-buffer="50" class="az-content-element-wrapper az-text-block photo-note az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-15 az-margin-bottom-0 no-animate-content" style="font-weight: 300; line-height: 100%; color: #ffffff; font-family:Poppins;">
    <p style="text-align: left;">Stefan Seifert by: <a href="http://thomaspritschet.blogspot.de" target="_blank" rel="noopener noreferrer">Thomas Pritschet</a></p>

</div></div></div></div><div class="single-clms col-md-8 az-main-col-content az-module az-col-pos-middle az-v-space-clm no-animate-content az-module-bg-color"><div class="az-col az-clm-padding-90" data-col-min-height-default="1000" style="min-height: 1000px;">
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<div data-font-min="24" data-font-max="34" data-font-buffer="13" class="az-content-element-wrapper az-text-block mobile-center-text super-thin invisible-link az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="font-weight: 100; letter-spacing: 3px; line-height: 140%; color: #ffffff; font-family:Lato;">
    <h2><a href="https://www.stefanseifert.com/stefan-seifert-portrait/" target="_blank" rel="noopener noreferrer">Stefan Seifert</a> works as a type designer in parallel to his profession as a marketing communication designer and consultant. His free artistic typeface researches were published in <a href="https://www.elementi-design.com/biotech-automotive-fashion/#fashion-beauty">Vogue Italia</a>.</h2>

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    <h3>Related Articles</h3>

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        </div>
    </div>
</div></div></div></div></div></div></div>
<p>Der Beitrag <a href="https://www.elementi-design.com/the-passion-of-being-a-typeface-designer/">The Passion of Being a Typeface Designer</a> erschien zuerst auf <a href="https://www.elementi-design.com">Elementi</a>.</p>
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			<slash:comments>2</slash:comments>
		
		
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		<title>Why Italians Do It Better</title>
		<link>https://www.elementi-design.com/italians-do-it-better/</link>
					<comments>https://www.elementi-design.com/italians-do-it-better/#comments</comments>
		
		<dc:creator><![CDATA[Stefan Seifert]]></dc:creator>
		<pubDate>Mon, 13 May 2019 11:06:08 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Philosophy]]></category>
		<guid isPermaLink="false">https://www.elementi-design.com/?p=8360</guid>

					<description><![CDATA[<p>It was in the late nineties when I made my first experiences in design in collaboration with Italian native designers and creatives. I stopped by to work for Italian art director genius Luca Stoppini at Vogue Italy doing some exclusive typefaces for their library. At the time we finished this project I got quite settled in the beautiful historical center of Verona city in north Italy and I decided to stay. Here is why.</p>
<p>Der Beitrag <a href="https://www.elementi-design.com/italians-do-it-better/">Why Italians Do It Better</a> erschien zuerst auf <a href="https://www.elementi-design.com">Elementi</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="dante" class="az-main-section-content az-module no-neg-margin full-height az-padding-top-0 az-padding-bottom-0 az-section-full-screen az-section-with-equal no-animate-content az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-0 az-equal"><div class="single-clms col-md-6 az-main-col-content az-module az-col-pos-middle az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-150 az-clm-force-height" ><div class="az-col-cont">
<div data-font-min="35" data-font-max="54" data-font-buffer="15" class="az-content-element-wrapper az-text-block az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 no-animate-content" style="font-weight: 100; line-height: 140%; color: #000000; font-family:Playfair Display;">
    <h1 style="text-align: right;">Why <em>Italians</em> Do It Better.</h1>

</div>
<div class="az-content-element-wrapper az-text-block az-font-custom az-font-color-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="color: #556270;">
    <p style="text-align: right;">It was in the late nineties when I made my first <a style="color: #28282e;" href="https://www.elementi-design.com/clients/">experiences</a> in design in collaboration with Italian native designers and creatives. I stopped by to work for Italian art director genius Luca Stoppini at Vogue Italy doing some exclusive typefaces for their library. At the time we finished this project I got quite settled in the beautiful historical center of Verona city in north Italy and I decided to stay. Here is why.</p>

</div></div></div></div><div class="single-clms col-md-6 az-main-col-content az-module az-col-pos-bottom az-v-space-clm clm-border-active no-animate-content az-module-bg-image" style="border-right: 30px solid #ffffff; border-bottom: 30px solid #ffffff;"><div class="az-col az-clm-padding-0" data-col-min-height-sm="500" data-col-min-height-xs="600">
        <div class="az-module-wrap-bg">
            <div  class="az-module-wrapper-bg  az-imagesLoadedBg" style="background-image: url(https://www.elementi-design.com/wp-content/uploads/2019/05/ad-dante-verona.jpg); background-position: center center; background-repeat: no-repeat; background-size: cover;">
            
            </div>
            
        </div><div class="az-col-cont">
<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-verona az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-30 no-animate-content" style="font-weight: 300; line-height: 100%; color: #ffffff; font-family:Poppins;">
    <p style="text-align: right;"><i class="glyphicon glyphicon-map-marker" style="margin-right: 5px; top: 3px; font-size: 13px; position: relative;"></i><a href="https://it.wikipedia.org/wiki/Piazza_dei_Signori_(Verona)" target="_blank" rel="noopener noreferrer"><br class="flex-break" />Piazza Dei Signori,<br class="flex-break" /> Verona, Italy</a></p>

</div></div></div></div></div></div><a href="#theses" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #ffffff"></i></a></div><div class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-0 az-section-default no-animate-content hidden-sm hidden-xs az-module-default"><div class="container"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider" style="height: 30px;"></div></div></div></div></div></div></div><div id="theses" class="az-section-group"><div class="az-main-section-content az-module large-padding az-padding-top-30 az-padding-bottom-30 az-section-default no-animate-content hidden-md az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default"><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="85" data-offset-up="none" class="single-clms col-md-3 az-main-col-content az-module animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">01.</span> Renaissance.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">At night, walking through the streets of an Italian historic center under the yellow street lights you feel the presence of something. A value imminent in every single detail and it includes also the people themselves. It is the remembrance of Renaissance spirit. It is part of Italy’s heritage and people are proud of it. It affects common persons just as it does artists or designers. Consequently, an artist is perceived as an integrated part of society not someone opposed to it.</p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 20px;"></div></div></div></div><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="300" data-offset-down="85" data-offset-up="none" class="single-clms col-md-3 az-main-col-content az-module clm-border-active animate-content az-module-default" style="border-left: 1px dotted #efefef;"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">02.</span> Light.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">Even in winter the air of Italian cities is pregnant with sun light. It is soaked up and spread by the humidity in the air. It surrounds contours with a shimmering halo and colors appear much more yellow and warm as they do in post Alpine countries. Even the human iris adapts itself over longer term to this bright light condition. As a result, the ability to differentiate subtle color shadings is higher evolved than in an eye habited to northern hemisphere.</p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 20px;"></div></div></div></div><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="600" data-offset-down="85" data-offset-up="none" class="single-clms col-md-3 az-main-col-content az-module clm-border-active animate-content az-module-default" style="border-left: 1px dotted #efefef;"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">03.</span> Beauty as a Value.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">Did you ever have the impression that people almost feel embarrassed speaking about beauty? Well, it is recognized as a value but always seems to be accompanied by lots of questions. Will this <em>work</em> also? Will this help us? Is it politically correct? Etc. Let me assure you you will not find any Italian citizen wondering if beauty might be anything else than just beautiful. It is a value in itself just like a precious raw material. And everyone loves it unaskedly.</p>

</div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 20px;"></div></div></div></div><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="900" data-offset-down="85" data-offset-up="none" class="single-clms col-md-3 az-main-col-content az-module clm-border-active animate-content az-module-default" style="border-left: 1px dotted #efefef;"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">04.</span> Craftsmanship Attitude.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">What may sound anachronistic at a first glance constitutes another point of strength in Italian design: the craftsmanship attitude. Love for the detail, fearless confrontation of fatigue derives from a historical inclination towards the art of creation by hand. If it is coupled to a visionary view of the future the results are overwhelming. Luxury brands as Bulgari among many others reflect just the tip of the iceberg of this Italian innate tendency.</p>

</div></div></div></div></div></div><a href="#" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #ffffff"></i></a></div><div class="az-main-section-content az-module large-padding az-padding-top-0 az-padding-bottom-15 az-section-default no-animate-content hidden-lg hidden-sm hidden-xs az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default"><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="85" data-offset-up="none" class="single-clms col-md-6 az-main-col-content az-module animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">01.</span> Renaissance.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">At night, walking through the streets of an Italian historic center under the yellow street lights you feel the presence of something. A value imminent in every single detail and it includes also the people themselves. It is the remembrance of Renaissance spirit. It is part of Italy’s heritage and people are proud of it. It affects common persons just as it does artists or designers. Consequently, an artist is perceived as an integrated part of society not someone opposed to it.</p>

</div></div></div></div><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="300" data-offset-down="85" data-offset-up="none" class="single-clms col-md-6 az-main-col-content az-module animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">02.</span> Light.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">Even in winter the air of Italian cities is pregnant with sun light. It is soaked up and spread by the humidity in the air. It surrounds contours with a shimmering halo and colors appear much more yellow and warm as they do in post Alpine countries. Even the human iris adapts itself over longer term to this bright light condition. As a result, the ability to differentiate subtle color shadings is higher evolved than in an eye habited to northern hemisphere.</p>

</div></div></div></div></div></div><a href="#" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #ffffff"></i></a></div><div class="az-main-section-content az-module large-padding az-padding-top-0 az-padding-bottom-0 az-section-default no-animate-content hidden-lg hidden-sm hidden-xs az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-default"><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="85" data-offset-up="none" class="single-clms col-md-6 az-main-col-content az-module animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">03.</span> Beauty as a Value.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">Did you ever have the impression that people almost feel embarrassed speaking about beauty? Well, it is recognized as a value but always seems to be accompanied by lots of questions. Will this <em>work</em> also? Will this help us? Is it politically correct? Etc. Let me assure you you will not find any Italian citizen wondering if beauty might be anything else than just beautiful. It is a value in itself just like a precious raw material. And everyone loves it unaskedly.</p>

</div></div></div></div><div data-animation-type="ani-in" data-animation-in="fadeInUp" data-animation-out="none" data-animation-speed="default" data-animation-delay="300" data-offset-down="85" data-offset-up="none" class="single-clms col-md-6 az-main-col-content az-module animate-content az-module-default"><div class="az-col az-clm-padding-30" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5><span style="color: #bdbdbd;">04.</span> Craftsmanship Attitude.</h5>

</div>
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-0 no-animate-content">
    <p style="text-align: left;">What may sound anachronistic at a first glance constitutes another point of strength in Italian design: the craftsmanship attitude. Love for the detail, fearless confrontation of fatigue derives from a historic inclination towards the art of creation by hand. If it is coupled to a visionary view of the future the results are overwhelming. Luxury brands as Bulgari among many others reflect just the tip of the iceberg of this Italian innate tendency.</p>

</div></div></div></div></div></div><a href="#" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #ffffff"></i></a></div></div><div class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-0 az-section-default no-animate-content hidden-sm hidden-xs az-module-default"><div class="container"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider" style="height: 60px;"></div></div></div></div></div></div></div><div class="az-main-section-content az-module az-padding-top-30 az-padding-bottom-30 az-section-default no-animate-content az-module-default"><div class="container"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"><div class="az-content-element-wrapper az-divider-wrapper"><span class="az-divider light-border az-d-solid az-d-center az-margin-top-30 az-margin-bottom-30 az-divider-simple no-animate-content" style="width: 100%; border-top-width: 1px; border-color: #efefef;"></span></div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 45px;"></div>
<div data-font-min="18.5" data-font-max="20" data-font-buffer="77" class="az-content-element-wrapper az-text-block az-font-custom az-font-size-custom az-font-google-custom az-margin-top-30 az-margin-bottom-0 no-animate-content" style="font-weight: 300; letter-spacing: 0.5px; line-height: 159%; font-family:Playfair Display;">
    <p style="text-align: center;"><i>«Non sono un uomo di cultura, non ho approfondito la storia dell’arte, o dell’architettura ma sento un qualcosa dentro che mi dice SÌ questo è bello, SÌ questo ha uno spessore, SÌ questo affascina … o con altrettanta facilità capire se è pacchiano, falso, artefatto, o peggio brutto. È un qualcosa che arriva dal fatto che siamo circondati dal bello, lo vediamo da quando abbiamo un anno di vita: forme, colori, suoni, luci ci formano.»</i></p>

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<div data-font-min="10" data-font-max="10" data-font-buffer="60" class="az-content-element-wrapper az-text-block az-font-custom az-font-size-custom az-font-color-custom az-margin-top-30 az-margin-bottom-30 no-animate-content" style="font-weight: 600; letter-spacing: 3px; line-height: 150%; color: #28282e;">
    <h5 style="text-align: right;">MASSIMO TONOLLI, CEO <a style="color: #28282e;" href="https://www.trifoliosrl.com" target="_blank" rel="noopener noreferrer">TRIFOLIO SRL</a></h5>

</div><div class="az-content-element-wrapper az-empty-divider hidden-sm hidden-xs" style="height: 30px;"></div><div class="az-content-element-wrapper az-divider-wrapper"><span class="az-divider light-border az-d-solid az-d-center az-margin-top-30 az-margin-bottom-0 az-divider-simple no-animate-content" style="width: 100%; border-top-width: 1px; border-color: #efefef;"></span></div><div class="az-content-element-wrapper az-empty-divider" style="height: 60px;"></div></div></div></div></div></div><a href="#summary" class="scroll-btn-page"><i class="az-icon az-icon-arrow-down animated-opacity" style="color: #000000"></i></a></div><div id="summary" class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-0 az-section-default az-section-with-equal no-animate-content az-module-default"><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-0 az-equal"><div class="single-clms col-md-4 flex-padding-image az-main-col-content az-module az-col-pos-middle az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-60" ><div class="az-col-cont">
<div data-animation-type="ani-in" data-animation-in="fadeInLeft" data-animation-out="none" data-animation-speed="default" data-animation-delay="0" data-offset-down="85" data-offset-up="none" class="az-content-element-wrapper az-single-image az-margin-top-0 az-margin-bottom-0 align-center animate-content">
<div class="az-img-wrapper normal-responsive no-img-shape"><img loading="lazy" decoding="async" class="az-img normal-img-responsive" src="https://www.elementi-design.com/wp-content/uploads/2019/05/renaissance-spirit.jpg" srcset="https://www.elementi-design.com/wp-content/uploads/2019/05/renaissance-spirit-480x720.jpg 480w, https://www.elementi-design.com/wp-content/uploads/2019/05/renaissance-spirit-960x1440.jpg 960w, https://www.elementi-design.com/wp-content/uploads/2019/05/renaissance-spirit.jpg 1280w" sizes="auto, (min-width: 320px) 100vw, 100vw" width="1824" height="2736" alt="The Italian Renaissance Spirit" />
</div>
</div></div></div></div><div class="multi-clms col-md-7 col-lg-6 az-main-col-content az-module az-col-pos-middle az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-60" ><div class="az-col-cont">
<div class="az-content-element-wrapper az-text-block az-margin-top-0 az-margin-bottom-20 no-animate-content">
    <h5>AN INSPIRING MIXTURE.</h5>

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<div class="az-content-element-wrapper az-text-block az-font-custom az-font-color-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="color: #556270;">
    <p style="text-align: left;">I admit some kind of daring theses. Everyone is invited to join <a style="color: #28282e;" href="#comments">discussion</a> about them. You might also ask what all this has to do with the more modern points of view regarding design, as for example functionality in user experiences. But I have the impression that in this country it is in fact not felt as a contradiction, on the contrary. Beauty as a natural component derived from unconscious experiences made in the past by previous generations combines with contemporaneity and complexity of modern life admiringly. Italian luxury brands mirror in the shop windows together with ancient facades harmonically…</p>

</div></div></div></div></div></div></div><div id="link" class="az-main-section-content az-module overflow-visible az-padding-top-30 az-padding-bottom-90 az-section-default az-shift-xy-axis no-animate-content hidden-md hidden-sm hidden-xs az-module-default"><div class="az-shift-layer az-no-shift-x" style="margin-left: -190px; "><div class="container-fluid"><div class="row row-parent az-gutter-default"><div class="multi-clms col-md-2 hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div><div class="multi-clms col-md-2 hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div><div class="multi-clms col-md-2 col-lg-2 hidden-md hidden-sm hidden-xs az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont"></div></div></div><div class="multi-clms col-md-2 col-lg-2 col-sm-12 col-xs-12 az-main-col-content az-module no-animate-content az-module-default"><div class="az-col az-clm-padding-15" ><div class="az-shift-layer az-no-shift-y" style="margin-top: -9vw; "><a class="az-column-link" href="http://frammenti.stefanseifert.com/2018/12/is-it-good-to-have-a-handwriting/" target="_blank"><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 15px;"></div><div class="az-content-element-wrapper az-divider-wrapper"><span class="az-divider az-d-solid az-d-center az-margin-top-60 az-margin-bottom-90 az-divider-simple no-animate-content hidden-lg hidden-md" style="width: 80%; border-top-width: 1px;"></span></div>
<div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="150" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-box-icon-wrapper az-margin-top-0 az-margin-bottom-0 animate-content">
    <div class="az-box-icon az-box-icon-top">
            <div class="az-icon-container" style="font-size: 21px;"><i class="glyphicon glyphicon-pencil"></i>
            </div><div class="az-box-icon-content"><h3 class="az-box-icon-title">Essay</h3><p>Here is another little essay I wrote about my Italian work experiences from <em>Fragments of Beauty</em>.</p>
</div></div>
</div>
</div></a></div></div></div><div class="multi-clms col-md-2 col-lg-2 col-sm-12 col-xs-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-15" ><div class="az-shift-layer az-no-shift-y" style="margin-top: -9vw; "><a class="az-column-link" href="https://www.happycentro.it" target="_blank"><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 40px;"></div>
<div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="300" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-box-icon-wrapper az-margin-top-0 az-margin-bottom-0 animate-content">
    <div class="az-box-icon az-box-icon-top">
            <div class="az-icon-container"><i class="az-icon az-icon-link"></i>
            </div><div class="az-box-icon-content"><h3 class="az-box-icon-title">Happycentro</h3><p>Here is a link to my dearest friends and designer colleagues at an Italian creative agency called Happycentro.</p>
</div></div>
</div>
</div></a></div></div></div><div class="multi-clms col-md-2 col-lg-2 col-sm-12 col-xs-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-15" ><div class="az-shift-layer az-no-shift-y" style="margin-top: -9vw; "><a class="az-column-link" href="https://www.trifoliosrl.com" target="_blank"><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 40px;"></div>
<div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="450" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-box-icon-wrapper az-margin-top-0 az-margin-bottom-0 animate-content">
    <div class="az-box-icon az-box-icon-top">
            <div class="az-icon-container"><i class="az-icon az-icon-link"></i>
            </div><div class="az-box-icon-content"><h3 class="az-box-icon-title">Trifolio</h3><p>Descendent of former Stamperia Valdonega Trifolio carry on the tradition of excellent print made in Italy.</p>
</div></div>
</div>
</div></a></div></div></div></div></div></div></div><div class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-90 az-section-default no-animate-content hidden-lg az-module-default"><div class="container-fluid"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-4 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><a class="az-column-link" href="http://www.seifertfragments.de/2018/12/is-it-good-to-have-a-handwriting/" target="_blank"><div class="az-col-cont"><div class="az-content-element-wrapper az-divider-wrapper"><span class="az-divider az-d-solid az-d-center az-margin-top-0 az-margin-bottom-75 az-divider-simple no-animate-content hidden-lg hidden-md" style="width: 80%; border-top-width: 1px;"></span></div><div class="az-content-element-wrapper az-empty-divider" style="height: 15px;"></div>
<div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="150" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-box-icon-wrapper az-margin-top-0 az-margin-bottom-0 animate-content">
    <div class="az-box-icon az-box-icon-top">
            <div class="az-icon-container" style="font-size: 21px;"><i class="glyphicon glyphicon-pencil"></i>
            </div><div class="az-box-icon-content"><h3 class="az-box-icon-title">Essay</h3><p>Here is another little essay I wrote about my Italian work experiences from <em>Fragments of Beauty</em>.</p>
</div></div>
</div>
</div></a></div></div><div class="single-clms col-md-4 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><a class="az-column-link" href="https://www.happycentro.it" target="_blank"><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider" style="height: 15px;"></div>
<div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="300" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-box-icon-wrapper az-margin-top-0 az-margin-bottom-0 animate-content">
    <div class="az-box-icon az-box-icon-top">
            <div class="az-icon-container"><i class="az-icon az-icon-link"></i>
            </div><div class="az-box-icon-content"><h3 class="az-box-icon-title">Happycentro</h3><p>Here is a link to my dearest friends and designer colleagues at an Italian creative agency called Happycentro.</p>
</div></div>
</div>
</div></a></div></div><div class="single-clms col-md-4 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><a class="az-column-link" href="https://www.trifoliosrl.com" target="_blank"><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider" style="height: 15px;"></div>
<div data-animation-type="ani-in" data-animation-in="fadeIn" data-animation-out="none" data-animation-speed="default" data-animation-delay="450" data-offset-down="75" data-offset-up="none" class="az-content-element-wrapper az-box-icon-wrapper az-margin-top-0 az-margin-bottom-0 animate-content">
    <div class="az-box-icon az-box-icon-top">
            <div class="az-icon-container"><i class="az-icon az-icon-link"></i>
            </div><div class="az-box-icon-content"><h3 class="az-box-icon-title">Trifolio</h3><p>Descendent of former Stamperia Valdonega Trifolio carry on the tradition of excellent print made in Italy.</p>
</div></div>
</div>
</div></a></div></div></div></div></div><div class="az-main-section-content az-module az-padding-top-0 az-padding-bottom-30 az-section-default no-animate-content az-module-default"><div class="container-fluid"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont">
<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-photos photo-note az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-30 az-margin-bottom-0 no-animate-content" style="font-weight: 300; line-height: 100%; color: #556270; font-family:Poppins;">
    <p style="text-align: left;"><i class="az-icon az-icon-camera2" style="margin-right: 5px; top: 1px; font-size: 13px; position: relative;"></i>Photography: <a href="https://www.stefanseifert.com/stefan-seifert-portrait/" target="_blank" rel="noopener noreferrer">Stefan Seifert</a></p>

</div></div></div></div></div></div></div><div id="second" class="az-main-section-content az-module dark-detect az-padding-top-0 az-padding-bottom-0 az-section-default az-section-with-equal no-animate-content az-module-bg-color">
        <div class="az-module-wrap-bg">
            <div class="az-module-wrapper-bg" style="background: #000000;"></div>
            
        </div><div class="container-fluid az-container-no-padding"><div class="row row-parent az-gutter-0 az-equal"><div data-parallax-scroll="true" data-parallax-speed="4" data-parallax-freeze="" class="single-clms col-md-6 az-main-col-content az-module az-col-pos-middle az-v-space-clm align-right az-parallax-fx no-animate-content az-module-bg-image"><div class="az-col az-clm-padding-90 az-clm-force-height" data-col-min-height-default="1000" style="min-height: 1000px;">
        <div class="az-module-wrap-bg">
            <div  class="az-module-wrapper-bg  az-imagesLoadedBg">
            
            </div>
            
        </div><div class="az-col-cont"><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 60px;"></div>
<div data-font-min="24" data-font-max="34" data-font-buffer="13" class="az-content-element-wrapper az-text-block mobile-center-text super-thin invisible-link az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-0 az-margin-bottom-0 no-animate-content" style="font-weight: 100; letter-spacing: 3px; line-height: 140%; color: #A7A7A7; font-family:Lato;">
    <h2>“Based on classical canons, Italian creative output, according to my personal experiences, is characterized by a vast range of colors, an incredible set of form variety, original ideas and fantasy.”</h2>

</div><div class="az-content-element-wrapper az-empty-divider hidden-lg hidden-md" style="height: 60px;"></div></div></div></div><div class="single-clms col-md-6 az-main-col-content az-module az-col-pos-middle az-v-space-clm no-animate-content az-module-bg-color"><div class="az-col az-clm-padding-0" data-col-min-height-default="1000" style="min-height: 1000px;">
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            <div class="az-module-wrapper-bg" style="background: #000000;"></div>
            
        </div><div class="az-col-cont">
<div class="az-content-element-wrapper az-video-wrapper az-margin-top-0 az-margin-bottom-0 no-animate-content">
	
    <video class="video-js az-video-shortcode" preload="auto" controls poster="https://www.elementi-design.com/wp-content/uploads/2019/05/stefan-seifert-giardino-giusti.jpg" style="width: 100%; height: 100%;">
            <source type="video/mp4" src="https://www.elementi-design.com/wp-content/uploads/video/stefan-seifert-giardino-giusti.mp4" />
            <source type="video/webm" src="https://www.elementi-design.com/wp-content/uploads/video/stefan-seifert-giardino-giusti.webm" />
    </video>
</div>
<div data-font-min="11" data-font-max="11" data-font-buffer="50" class="az-content-element-wrapper az-text-block dida-video az-font-custom az-font-size-custom az-font-color-custom az-font-google-custom az-margin-top-30 az-margin-bottom-0 no-animate-content" style="font-weight: 300; line-height: 100%; color: #ffffff; font-family:Poppins;">
    <p style="text-align: right;"><i class="az-icon az-icon-video2" style="margin-right: 5px; top: 2px; font-size: 13px; position: relative;"></i>Video at the <a href="https://giardinogiusti.com" target="_blank" rel="noopener noreferrer">Giardino Giusti</a>, Verona, Italy: <a href="https://www.antonellaiovino.it/" target="_blank" rel="noopener noreferrer">Antonella Iovino</a></p>

</div></div></div></div></div></div></div><div class="az-main-section-content az-module az-padding-top-70 az-padding-bottom-70 az-section-default az-section-divider no-animate-content az-module-default"><div class="container"><div class="row row-parent az-gutter-default"><div class="single-clms col-md-12 az-main-col-content az-module az-v-space-clm no-animate-content az-module-default"><div class="az-col az-clm-padding-0" ><div class="az-col-cont">
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<p>Der Beitrag <a href="https://www.elementi-design.com/italians-do-it-better/">Why Italians Do It Better</a> erschien zuerst auf <a href="https://www.elementi-design.com">Elementi</a>.</p>
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