The Xphelyum Presentations.

01. The Task.

There are certainly few personalities in the world of biotechnology as charismatic as Laurent Levy, CEO of Nanobiotix and an enthusiastic researcher of nanotechnology for therapeutic solutions. When we were contacted to participate in an exciting new project, it didn’t take long before we were intrigued.

Xphelyum

Music: Hania Rani Slowed & Reverb

.to sense & live beyond reality

Xphelyum Digital Guides

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02. The Branding.

In line with the mechanism of action*, the technology of this groundbreaking product idea has to be presented in an unconventional way. Instead of introducing a fixed color scheme, we let the lettering and all surrounding elements change colors fluidly.

*We are not legitimized to explain the product’s Mode of Action. To learn more, you may click here.

Xphelyum Imagery “Matrix”

03. The Imagery.

The pool of images we assembled served as a kind of matrix to set the cornerstones of this sensory experience, which combines dreamlike or fantastic landscapes with psychological symbolism, haptic sensations with sensory expansion. In the digital presentation, the matrix also serves as an animated guide.

Fluid Color Contrast and Variable Fonts

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04. The Coding.

Integral to the logo and branding elements are the moving, sensual wave lines created by Javascript programming code. To this end, we adapted existing code snippets, such as that of Dutch programmer Bas Groothedde. In some cases, we designed them to react on scroll or interact with images or diagrams.

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